Friendly insurance agent consulting with a middle-aged couple about life and Medicare insurance options in Kalamazoo, Michigan

At Maple Valley Insurance Group, we help our neighbors in Kalamazoo, Portage, Galesburg, Vicksburg, Mattawan, Plainwell, Otsego, and surrounding Michigan communities find the right insurance — without the runaround or one-size-fits-all sales pitch.

As independent insurance brokers, we work for you — not for the insurance companies. That means we shop top-rated carriers to get you the best coverage and rates for your unique needs, whether you’re looking for life insurance or Medicare coverage.


Why Work with an Independent Insurance Broker?

The biggest difference between an independent broker and a captive insurance agent? Freedom of choice.

  • We’re not tied to a single carrier — so you get options, not sales quotas.
  • Local service with national reach — we meet in-person throughout the greater Kalamazoo area or virtually anywhere in Michigan.
  • Personalized advice — your goals, health, and budget guide our recommendations.
  • Unbiased guidance — our only job is to match you with the best plan available.

Life Insurance Options We Offer

Whether you’re protecting your family, planning your estate, or covering final expenses, we can help you find the right policy at the right price.

  • Term Life Insurance
    Affordable protection for 10, 20, or 30 years — perfect for covering mortgages, income replacement, or short-term financial obligations.
  • Whole Life Insurance
    Permanent coverage that builds cash value and locks in lifetime protection.
  • Guaranteed Universal Life Insurance
    Lifetime coverage without the volatility of traditional universal life — often the best mix of affordability and permanence.
  • Indexed Universal Life Insurance (IUL)
    Flexible permanent life insurance that builds cash value based on a stock market index’s performance (like the S&P 500) without direct market risk. It offers potential growth with downside protection, making it a popular choice for people who want both protection and a chance for cash accumulation.
  • Final Expense Insurance
    Simplified coverage to handle funeral costs and small debts, ensuring your loved ones aren’t left with financial burdens.

Independent Medicare Broker Services

Navigating Medicare on your own can be overwhelming — and costly if you make the wrong choice. As independent Medicare brokers, we help you compare and enroll in:

  • Medicare Supplement (Medigap) Plans — for predictable out-of-pocket costs and access to any doctor who accepts Medicare.
  • Medicare Advantage Plans (Part C) — bundled coverage that may include prescriptions, dental, vision, and hearing benefits.
  • Prescription Drug Plans (Part D) — ensuring your medications are covered at the lowest possible cost.

We’ll explain your options clearly, help you avoid penalties, and ensure you have coverage that fits your health needs and budget.


How We Serve Kalamazoo & Neighboring Communities

We’re based in Kalamazoo, MI, but our service area includes:

  • Portage – from Westnedge to Centre Ave, we help families and retirees with tailored coverage options.
  • Galesburg – offering in-home or virtual consultations for busy residents.
  • Plainwell & Otsego – small-town clients with big expectations trust us for personal service.
  • Vicksburg & Schoolcraft – we work with farmers, small business owners, and retirees here to protect their futures.
  • Mattawan – helping growing families and seniors make confident insurance choices.

We meet in person within about a 30-minute drive from Kalamazoo, and we also offer phone and Zoom consultations for anyone who prefers virtual help or lives farther away.


How to Get Started

  1. Schedule a free consultation — in your home, at a local coffee shop, or online.
  2. We compare multiple carriers — presenting only the plans that fit your needs.
  3. You choose with confidence — knowing you’ve seen the best options available.

Call us at 269-244-3420 or fill out our use our contact form to get started.


Frequently Asked Questions

Q: What’s the difference between an independent agent and a captive agent?
A: Independent agents represent multiple insurance companies, so they can shop around for the best fit. Captive agents work for a single insurer and can only sell that company’s products.

Q: Do you charge a fee for your services?
A: No — our services are free. We’re compensated by the insurance companies, but our loyalty is always to you.

Q: Can you help with both life insurance and Medicare in the same appointment?
A: Absolutely. Many clients review both types of coverage with us in one meeting.

Q: Do you work with people outside of Kalamazoo?
A: Yes. We serve surrounding towns in person and offer phone or Zoom appointments for anyone in Michigan.

Q: How soon can I get coverage?
A: Some policies can be approved within 24 hours. Others, especially those requiring medical underwriting, may take a few weeks.