Looking for the right life insurance for you, your family, or your business? You’ve come to the right place. At Maple Valley Insurance Group, we’re independent life insurance advisors serving Kalamazoo, Portage, Battle Creek, and surrounding Southwest Michigan communities.
We specialize in personalized solutions for families, individuals, and businesses. We don’t just sell policies—we help you understand your options and find coverage that fits your goals, budget, and future.
Whether you’re looking for term coverage, whole life, or advanced policies like Guaranteed Universal Life (GUL) or Index Universal Life (IUL), we guide you through the process with no pushy sales tactics—just clear advice from local experts who care.
Individual and Family Life Insurance Solutions
Life insurance is a cornerstone of financial security. Families and individuals often need coverage tailored to their unique situations:
- Term Life Insurance: Ideal for parents or primary earners, term life protects children, pays off mortgages, or covers other debts. Coverage typically lasts 10, 20, or 30 years.
- Whole Life Insurance: Provides permanent coverage with fixed premiums, a guaranteed death benefit, and cash value accumulation. Great for families looking for stability and long-term planning.
- Guaranteed Universal Life (GUL): Offers permanent coverage with predictable premiums and flexible death benefits.
- Index Universal Life (IUL): Combines lifetime protection with growth potential tied to market indexes, giving families a way to build cash value over time.
Many families combine policies: spouses may have separate policies, or a joint survivorship policy can cover both parents, while children are often added as riders.
Working with a trusted life insurance advisor ensures your coverage matches your household’s needs without overpaying. We’ve helped countless Kalamazoo-area families secure the right policies for their financial future.
Business Life Insurance Solutions
Protecting your business is just as important as protecting your family. Maple Valley Insurance Group offers specialized business solutions:
- Key Person (Key Man) Insurance: Safeguards your business if a crucial employee passes away unexpectedly.
- Buy–Sell Agreement Funding: Ensures smooth ownership transitions in case of death or disability of a business partner.
- Group Term Life Insurance: Provides coverage for employees, helping attract and retain talent while protecting your company financially.
Our advisors work with businesses across Kalamazoo, Portage, and Battle Creek to find the most effective and cost-efficient coverage.
Why Work with an Independent Life Insurance Advisor
Many agents work for just one company, meaning they can only show you a limited set of policies. We’re independent. That means we:
- Compare multiple top-rated insurers
- Evaluate underwriting guidelines and premium costs
- Recommend the best coverage for your unique situation
Our goal is simple: save you money while giving you better coverage. Working with an independent life insurance broker ensures you get advice tailored to your needs—not the insurance company’s bottom line.
How the Process Works
Getting life insurance doesn’t have to be complicated. Here’s what working with us looks like:
- Schedule a Consultation: Call, email, or use our online form. Free and pressure-free.
- Evaluate Your Needs: We’ll review your family situation, business obligations, and financial goals.
- Compare Policies: We shop dozens of carriers to find the best fit.
- Select Coverage: Term, whole, GUL, IUL, or a combination—your choice.
- Apply and Approve: Many policies approve instantly or within days.
- Ongoing Support: We monitor your policies and review them annually as life changes.
Why Local Matters
Searching for a life insurance agent in Kalamazoo isn’t just about convenience—it’s about connection. Local advisors know your community and can provide in-person or virtual guidance that national call centers can’t.
We proudly serve:
Kalamazoo, Portage, Battle Creek, Mattawan, Richland, Vicksburg, Schoolcraft, Texas Township, Otsego, Plainwell, and surrounding areas.
Frequently Asked Questions
What if I have health issues?
No problem. We work with high-risk carriers for diabetes, high blood pressure, heart conditions, and more.
Can I skip the medical exam?
Yes! Many term and some permanent policies offer no-exam options, often with instant decisions.
What’s the difference between a broker and a captive agent?
Captive agents sell only their company’s policies. As independent advisors, we compare multiple insurers to find the best coverage and rate.
Do you serve areas outside Kalamazoo?
Yes. We assist families and businesses throughout Southwest Michigan, including Portage, Battle Creek, and beyond—both in-person and virtually.
Do you offer business life insurance?
Absolutely. We provide Key Person, Buy–Sell, and Group Life Insurance to protect your business.
Get Started Today
Your family and business deserve the right protection. Don’t leave life insurance to chance. Contact our life insurance advisors at Maple Valley Insurance Group in Kalamazoo today for personalized guidance.
Protect your family, your business, and your future — we’ll help you find the coverage that’s right for you.
📞 269-244-3420
📍 Serving Kalamazoo & Southwest Michigan
🕒 Mon–Fri: 9am–7pm | Sat: 1pm–4pm
💬 Outside our local area?? Zoom & phone consults available nationwide
Speak with an independent life insurance agent who can review your coverage needs and find options that fit your needs and budget.
Call: 269-244-3420 Request A Quote