At Maple Valley Insurance Group, we know life insurance can be confusing. If you haven’t yet, check out Part 1: Life Insurance Basics for a full introduction to what life insurance is and why it matters.

Now, let’s focus on the details that help you choose the right policy for your goals and budget.


Temporary vs. Permanent Coverage

All life insurance policies fall into two categories:

  1. Temporary (Term Life Insurance) – coverage for a specific period, such as 10, 20, or 30 years.
  2. Permanent (Whole or Universal Life Insurance) – coverage that lasts your lifetime and may build cash value.

If your goal is to cover specific obligations, like a mortgage or college tuition, term may be ideal. For lifelong protection, permanent coverage is best.


Term Life Insurance

Term life is straightforward and cost-effective.

Key points:

  • Coverage for a set term (10–30 years)
  • Death benefit paid if the insured passes during the term
  • No cash value or loan options
  • Health underwriting is required; not guaranteed issue
  • Some policies offer limited living benefits for terminal illness

Best for: Maximum coverage at the lowest cost during a defined period.


Whole Life Insurance

Whole life provides permanent coverage with cash value.

Highlights:

  • Fixed premiums and guaranteed death benefit
  • Cash value you can borrow from
  • Optional dividends for participating policies
  • Smaller face amounts available for budget-friendly permanent protection

Whole life is ideal for families seeking long-term peace of mind and a guaranteed payout.


Universal Life Insurance (UL)

UL offers flexibility with permanent coverage.

Key features:

  • Adjustable premiums and death benefits
  • Cash value with a minimum guaranteed interest rate
  • Some policies tied to market indexes (Equity Indexed UL)
  • Can be more complex but potentially more affordable than whole life

Many clients prefer Guaranteed Universal Life (GUL), which combines lifelong protection with term-like pricing and no market risk. Policies generally start at $50,000.


What Affects Life Insurance Cost?

Several factors influence premiums:

  • Age and health
  • Gender
  • Driving Record
  • Occupation Hazards
  • Lifestyle choices
  • Coverage amount
  • Policy type (term vs. permanent)

Permanent coverage costs more than term because the insurer guarantees a payout eventually. Even so, affordable options exist, even for individuals with health challenges, when guided by an experienced broker.


Taking the Next Step

Now that you understand your options, it’s time to see real numbers. Use our instant quote tool or speak with an independent broker to find coverage that fits your goals.

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Final Thought: Life insurance doesn’t have to be overwhelming. By understanding your options and working with a knowledgeable broker, you can confidently choose coverage that protects what matters most.


Internal Link: For foundational concepts, see our Life Insurance Basics guide.