Looking for a legit and good Funeral Advantage Program review from Lincoln Heritage? You’ve come to the right place. In this article, we give a professional, real-world look at the coverage—covering pros, cons, hidden fees, and what seniors need to know before applying. We’ll also compare Lincoln Heritage to a few other trusted final expense carriers so you can see which plans offer the best value and coverage for your situation.
🔍 Before You Read This Lincoln Heritage Review
Quick heads-up most seniors don’t realize:
If you call Lincoln Heritage directly, you won’t be speaking with someone who can compare options or advise you across the market. Home office personal are not licensed agents. Your information will be routed to a Lincoln Heritage (captive) agent whose job is to sell one product — the Funeral Advantage Program.
That may be fine if it’s the best fit.
The problem is, you won’t know that without a real comparison.
Before focusing on pricing or benefits, the real question is:
Would you qualify for a better-priced level benefit policy with another carrier — or would underwriting push you into a Modified plan?
An independent agent can answer that before you apply, compare Lincoln Heritage against other final expense carriers, and help you avoid overpaying.
👉 Compare Funeral Advantage to better-priced alternatives
👉 Talk to an independent agent before you apply
Funeral Advantage Program: What You Need to Know
We’ll cover:
- Who Lincoln Heritage is
- How the Funeral Advantage insurance plan works
- What makes it different—or not—from competitors
- The pricing realities and affordability
- Why the Funeral Consumer Guardian Society (FCGS) isn’t the deal it’s made out to be
Curious how Lincoln Heritage stacks up against other trusted life insurance carriers? Many seniors assume the Funeral Advantage Program is the only option, but a quick comparison shows there may be better value elsewhere.
Below is a snapshot of sample monthly premiums for $10,000 of level benefit whole life coverage for a 70-year-old female non-smoker. These examples highlight the potential savings and help you see which carriers offer full first-day coverage versus waiting periods or higher premiums.
Check the table or a few companies we work with, see the differences and get your personalized quote to find out what you qualify for today. The example carriers below were chosen because they are competitive companies offering good value and available in most states. We offer many other options but may not be available in your state. Your overall health is key to finding the right policy and avoiding a decline (not good). We can ultimately sort that part out for you.
- Talk to a licensed independent agent who can analyze your age, health, and eligibility to find the best coverage.
- Use our instant quote tool to see how Lincoln Heritage and other carriers compare at your age.
| Company | Monthly Premium* | Notes |
|---|---|---|
| Lincoln Heritage – Level | $76.81 | Must apply via Lincoln Heritage agent; coverage and rates based on your health profile. |
| Mutual of Omaha | $53.24 | Level Benefit Whole Life; independent agent can guide and submit application; coverage determined by carrier underwriting. |
| Transamerica | $52.88 | Level Benefit Whole Life; independent agent can advise and submit application; coverage depends on carrier underwriting. |
| Foresters Financial | $54.63 | Level Benefit Whole Life; independent agent can assist, coverage determined by carrier based on health. |
| Aflac | $55.97 | Level Benefit Whole Life; independent agent can assist with application, coverage subject to health review by carrier. |
| SBLI | $63.59 | Level Benefit Whole Life; independent agent can guide application; carrier sets eligibility. |
Most carriers don’t sell their full range of life insurance products directly online. Customer service in the carriers home office cannot offer level-benefit whole life insurance among many other products. Why? Those departments are not staffed with licensed agents to do so. They can refer you out to an agent that offers that companies insurance products to see if it is the right fit for you. Independent agents/brokers give you access to the full portfolio of top-tier products from all of the top companies, ensuring you can qualify for the right coverage. In other words, guidance tailored to your situation. The rates you see above are the state-approved rates for these insurance companies for 2025.
Who Is Lincoln Heritage?
Lincoln Heritage Life Insurance Company was founded in 1963 and is headquartered in Phoenix, Arizona. They specialize solely in final expense life insurance for seniors. Their flagship product? The Funeral Advantage Life Insurance Program. This is the only type of life insurance they offer, final expense or burial insurance.
They claim to pay more burial insurance claims than any other provider in the U.S., and they’re known for fast claims once all paperwork is submitted. But quantity doesn’t always equal quality—and it certainly doesn’t guarantee value nor affordability. Legitimate reviews and independent agents often highlight concerns about pricing and underwriting practices.
Is Lincoln Heritage Legitimate?
- Licensed and regulated, operating since 1963.
- Specializes in final expense insurance for seniors.
- Reliable claims process—death benefits typically paid within 24 hours of approved paperwork.
- Membership to FCGS included, though not a unique advantage.
Want to see if you’re overpaying for Funeral Advantage?
💡 Want an Independent Review?
Whether you already have a Lincoln Heritage Funeral Advantage policy or are exploring options, get unbiased guidance from a licensed independent advisor. We’ll help you see how Lincoln Heritage compares with other carriers based on your age, health, and coverage needs.
Independent. Unbiased. Helping seniors nationwide since 2001.
What Is the Funeral Advantage Program?
The Lincoln Heritage Funeral Advantage program consists of a whole life insurance policy designed to cover up to $20,000 in final expenses. The plan also includes a membership to the Funeral Consumer Guardian Society (FCGS), which is heavily featured in their marketing. The FCGS is not insurance
Final expense insurance, burial insurance, funeral insurance—they all mean the same thing. The difference comes down to price to benefits ratio, service and ease of qualification to the coverage for those who may have health challenges.
As far a the added Funeral Consumer Guardian Society…legitimate reviews and agent insights suggest the FCGS benefits are often overemphasized/overpromised.
Is Funeral Advantage Whole Life Insurance?
Yes. Premiums stay level for life, and the policy won’t expire as long as payments are current. Claims are processed quickly once all paperwork is submitted. Modified plans and health-based restrictions can make costs higher than advertised.
The Pricing Problem with Lincoln Heritage
Funeral Advantage rates are often 2–3 times higher than comparable policies from well-known carriers like Mutual of Omaha or AIG.
| Company | Plan Type | Sample Monthly Premium* | Coverage |
|---|---|---|---|
| Lincoln Heritage | Whole Life – Modified | $130.66 | $10,000 |
| Mutual of Omaha | Whole Life – Level | $53.24 | $10,000 |
| Aflac | Whole Life – Level | $55.97 | $10,000 |
| AIG (Guaranteed Issue) | Guaranteed Acceptance | $87.47 | $10,000 |
| Foresters Financial | Whole Life – Level | $54.63 | $10,000 |
*Sample rates for a 70-year-old female non-smoker, July 2025. Rates vary by carrier, health, and state.
Important: Once you apply through a captive Lincoln Heritage agent for life insurance, you’re no longer comparison shopping. If underwriting pushes you into a Modified plan, you won’t be shown better level-benefit options elsewhere.
Note: Lincoln Heritage is a solid, reliable company, but it is much more expensive than other top carriers. Your best option depends on your age, health, gender, and coverage needs. A licensed independent agent can assess your situation and recommend the carrier that gives you the best value and approval chances. Calling the insurance company directly won’t provide personalized guidance—they’re focused on selling their products thru an agent referral, not what’s best for you and your budget . Even worse yet… a guaranteed issue policy with a 2 year waiting period built into it. Think $9.95 plan from Colonial Penn. Waiting periods are to be avoided unless there are no better options. A seasoned life insurance advisor like Maple Valley Insurance Group can help you if your health is rocky.
Funeral Advantage Insurance: The Modified Plan Trap
The Modified Plan includes a 2-year waiting period before full coverage, higher premiums, and benefit restrictions for certain health conditions. Seniors with conditions like stroke, heart issues, COPD, kidney disease, or diabetic complications often get rated up or downgraded.
From My Experience in the Field
Many families end up with less coverage than desired due to Modified Plans. Lincoln Heritage agents are typcially restricted to Lincoln Heritage products, limiting alternatives. Independent reviews and agent experience highlight that better value most often exists elsewhere. The Modified plan should be put in the circular filer. If you are “sold” on Lincoln Heritage, this is not a plan to accept. Too many other options that put you and your family in a much better position.
Lincoln Heritage Review: Maple Valley IG Quick Grade
- Pricing: D – Dramatically higher premiums than competitors.
- Level Benefit Plan: C+ – Solid coverage but way overpriced and touchy underwriting
- Modified Plan: F – Waiting periods and wildly inflated premiums.
- Claims Service: A – Fast and reliable.
The Funeral Consumer Guardian Society (FCGS) Membership
FCGS membership provides funeral planning guidance and discounts, but most services are available elsewhere at minimal or no cost.
Independent vs. Captive Agents
Independent agents can compare multiple carriers to find better pricing and flexible coverage. Captive agents can only offer Lincoln Heritage products, which limits options. This results in higher costs and frequently, lower benefit amounts.
Final Thoughts
Funeral Advantage is legitimate but overpriced, and have captive agent limitations. Seniors should consult independent agents to explore better value options.
I have tried to lay out the facts as best possible with the products from Lincoln Heritage. Fine company but very expensive. Lots of marketing hype versus real value.
Why do I say this?
The Funeral Advantage program from Lincoln Heritage is not offering benefits or services warranting this kind of pricing. I have had personal experience working with the company many years ago now so I do know a bit more than what they post on their website. While Lincoln Heritage is very committed to the final expense business, their pricing and underwriting is just out of line for a senior citizen on a fixed income. The FCGS has competitors who offer more services and support and also come bundled with different final expense insurance carriers. Don’t believe you need to pay top dollar to have a funeral concierge service included with your plan. Both Everest and Sequoia Funeral Concierge offer more for your dollar and comes with multiple different carriers, final expense/burial insurance.
FAQ About The Funeral Advantage Program
Is Funeral Advantage insurance worth it?
Only if you value speed of claims over cost, which is not guaranteed. There are cheaper, equally reliable options available through independent agents.
Can I get better rates elsewhere?
Yes. Multiple carriers offer comparable final expense coverage at lower premiums and often with better underwriting than Lincoln Heritage.
Is FCGS membership essential?
No. It’s mostly a marketing benefit and can be replaced with free resources elsewhere. The core value is the insurance itself.
Should I consult a professional before choosing?
Absolutely. Working with an independent agent ensures you get the best rates and plan for your unique health situation.
What is the Funeral Advantage Program?
The Funeral Advantage Program is a final expense whole life insurance policy by Lincoln Heritage designed to cover burial and funeral costs, often bundled with FCGS membership.
How expensive is the Funeral Advantage Program?
Rates are typically higher than comparable policies from other carriers. For example, a 70-year-old non-smoker may pay over $120/month for $10,000 coverage, compared to under $60 with some alternatives.
Can seniors get better funeral insurance than Funeral Advantage?
Yes. Independent agents can compare multiple final expense carriers to find lower-cost policies with flexible underwriting that often avoid Modified Plan restrictions.
Does Funeral Advantage overcharge compared to other final expense plans?
Field experience and independent reviews show that Lincoln Heritage Funeral Advantage premiums are often 2–3 times higher than comparable plans from carriers like Mutual of Omaha, Aflac, or Foresters Financial.
What is the Modified Plan trap in Funeral Advantage?
The Modified Plan is triggered by certain health conditions and includes a 2-year waiting period and higher premiums. Many seniors assume full coverage is immediate, but the plan can significantly restrict benefits initially.
Can I switch from Funeral Advantage to a better plan later?
Yes, but switching may require new underwriting. Seniors often find better long-term value by consulting an independent agent before committing to avoid higher costs and waiting periods.
Is Lincoln Heritage Funeral Advantage legit?
Yes. Lincoln Heritage is a licensed, regulated company that reliably pays claims. The question is value — pricing and Modified Plan restrictions may make other carriers a better choice.
Whether you already have coverage or are exploring plans, our licensed independent agents provide clear guidance to help you find the coverage that truly fits your needs.
Hi!! Just want to give a Huge Thank You to “Lincoln Heritage Life Insurance Company!!” Each time I called in with a question concerning the policy when my husband had passed away, each & every representative was very polite & kind. They all gave me their condolences before they began helping me with whatever question I had. Thank you so much for your services. I am a satisfied customer!!
Glad you had a good experience when your husband passed away. It is nice to talk to emphathetic people when we are grieving. Having a good claims experience following the death of a family member is always a positive for the family. I hear stories regularly from families who have been very thankful for the senior life insurance their loved ones purchased. It is one of the main reasons we do what we do here. Thanks for your commentary and be well.