Lincoln Heritage is a well-known name in final expense life insurance, and many families have had agents visit or have seen TV ads. While the company itself is legitimate, what matters most is whether you personally qualify for the coverage you’re hoping for. Too often, applicants expect the level benefit plan, only to be offered a modified plan with higher premiums and a graded payout period — leaving families underprotected.
Before you make any decisions or start applying, the first step is to see what you actually qualify for across the market, not just what one company offers. Our private eligibility review is secure, simple, and gives you real insight into which carriers and plans can provide the ideal protection for your health profile.
Before you start comparing companies or thinking about quotes, remember: knowing the plan you qualify for is more important than the company name. An independent review will show what coverage is realistically available for you.
Funeral Advantage Program: What You Need to Know
Maybe you have read other Funeral Advantage reviews. We’re going to check all the important boxes here.
We’ll cover:
- Who Lincoln Heritage is
- How the Funeral Advantage insurance plan works
- What makes it different—or not—from competitors
- The pricing realities and affordability
- Why the Funeral Consumer Guardian Society (FCGS) isn’t the deal it’s made out to be
Curious how Lincoln Heritage stacks up against other trusted life insurance carriers? Many seniors assume the Funeral Advantage Program is the only option, but a quick comparison shows there may be better value elsewhere.
See which carriers seniors like you actually qualify for. Compare options with a licensed independent advisor.
Use this table to compare a few competitive carriers we work with, and then request your personalized pre-qualification review to see what you truly qualify for. Availability and pricing depend on your health and state, and a licensed independent advisor can help you find the best fit without the guesswork.
Insurance carriers’ home offices are staffed by customer service representatives, not licensed advisors. They cannot advise you on which plan is best — that requires a licensed independent professional.
| Company | Monthly Premium* | Notes |
|---|---|---|
| Lincoln Heritage – Level | $76.81 | Must apply through a Lincoln Heritage agent; approval depends on health. |
| Mutual of Omaha | $53.24 | Level Benefit Whole Life; independent advisor can guide application. |
| Transamerica | $52.88 | Level Benefit Whole Life; coverage subject to underwriting. |
| Foresters Financial | $54.63 | Eligibility and pricing determined by carrier. |
| Aflac | $55.97 | Independent advisor assistance; underwriting applies. |
| SBLI | $63.59 | Carrier determines eligibility and final pricing. |
For guidance tailored to your personal situation, request your private prequalification assessment. You’ll complete a confidential online health questionnaire — your information is kept private and only reviewed by a licensed independent advisor at Maple Valley Insurance Group. It is not shared with any insurance company or other agents.
Prefer to speak directly? Call a licensed independent advisor at 269-244-3420.
Who Is Lincoln Heritage?
Lincoln Heritage Life Insurance Company was founded in 1963 and is headquartered in Phoenix, Arizona. They specialize solely in final expense life insurance for seniors. Their flagship product? The Funeral Advantage Life Insurance Program. This is the only type of life insurance they offer, final expense or burial insurance.
They claim to pay more burial insurance claims than any other provider in the U.S., and they’re known for fast claims once all paperwork is submitted. But quantity doesn’t always equal quality—and it certainly doesn’t guarantee value nor affordability. Legitimate reviews and independent agents often highlight concerns about pricing and underwriting practices.
Is Lincoln Heritage Legitimate?
- Licensed and regulated, operating since 1963.
- Specializes in final expense insurance for seniors.
- Reliable claims process—death benefits typically paid within 24 hours of approved paperwork.
- Membership to FCGS included, though not a unique advantage.
What Is the Funeral Advantage Program?
The Lincoln Heritage Funeral Advantage program consists of a whole life insurance policy designed to cover up to $20,000 in final expenses. The plan also includes a membership to the Funeral Consumer Guardian Society (FCGS), which is heavily featured in their marketing. The FCGS is not insurance
Final expense insurance, burial insurance, funeral insurance—they all mean the same thing. The difference comes down to price to benefits ratio, service and ease of qualification to the coverage for those who may have health challenges.
As far a the added Funeral Consumer Guardian Society…legitimate reviews and agent insights suggest the FCGS benefits are often overemphasized/overpromised.
Is Funeral Advantage Whole Life Insurance?
Yes. Premiums stay level for life, and the policy won’t expire as long as payments are current. This is standard with whole life insurance policies. Claims are processed quickly once all paperwork is submitted. Modified plans and health-based restrictions can make costs higher than advertised.
The Pricing Problem with Lincoln Heritage
Funeral Advantage rates are often 2–3 times higher than comparable policies from well-known carriers like Mutual of Omaha or AIG.
| Company | Plan Type | Sample Monthly Premium* | Coverage |
|---|---|---|---|
| Lincoln Heritage | Whole Life – Modified | $130.66 | $10,000 |
| Mutual of Omaha | Whole Life – Level | $53.24 | $10,000 |
| Aflac | Whole Life – Level | $55.97 | $10,000 |
| AIG (Guaranteed Issue) | Guaranteed Acceptance | $87.47 | $10,000 |
| Foresters Financial | Whole Life – Level | $54.63 | $10,000 |
*Sample rates for a 70-year-old female non-smoker, July 2025. Rates vary by carrier, health, and state.
Important: Once you apply through a captive Lincoln Heritage agent for life insurance, you’re no longer comparison shopping. If underwriting pushes you into a Modified plan, you won’t be shown better level-benefit options elsewhere.
Note: Lincoln Heritage is a solid, reliable company, but it is much more expensive than other top carriers. Your best option depends on your age, health, gender, and coverage needs. A licensed independent agent can assess your situation and recommend the carrier that gives you the best value and approval chances. Calling the insurance company directly won’t provide personalized guidance—they’re focused on selling their products thru an agent referral, not what’s best for you and your budget . Even worse yet… a guaranteed issue policy with a 2 year waiting period built into it. Think $9.95 plan from Colonial Penn. Waiting periods are to be avoided unless there are no better options. A seasoned life insurance advisor like Maple Valley Insurance Group can help you if your health is rocky.
Funeral Advantage Insurance: The Modified Plan Trap
If you’ve read any other Lincoln Heritage Funeral Advantage reviews, you may have heard their modified whole life insurance. The Modified Plan includes a 2-year waiting period before full coverage, higher premiums, and benefit restrictions for certain health conditions. Seniors with conditions like stroke, heart issues, COPD, kidney disease, or diabetic complications often get rated up or downgraded. This policy is a 2X upcharge and caps your coverage at $10K.
Many people come to this point thinking Lincoln Heritage’s Funeral Advantage is a miracle solution. They’ve seen the marketing, had an agent stop by, or even submitted an application and feel they’ve “qualified.” But the reality is that what you’re being sold isn’t always the plan you need. Even a reputable company can offer multiple plans — some with delayed or limited benefits that cost far more than the coverage actually provides. The agents are doing their jobs, but their training and incentives are geared toward selling the policies they have, not necessarily the ones that provide the best value for your health situation and family’s needs.
That’s why the first step isn’t shopping or comparing prices — it’s prequalification. Only an independent advisor with real field underwriting experience can review your situation, determine which companies and specific plans you realistically qualify for, and help you avoid overpaying for coverage that leaves your family underprotected.
Being with a company name alone doesn’t protect your family. If the plan you’re on limits coverage, delays benefits, or costs far more than necessary, your loved ones are the ones left exposed — no matter which logo is on the policy.
Stop Guessing — See the Plans You Actually Qualify For
You can’t know which plan is truly right for you just by reading online. Only an independent advisor with field underwriting experience can assess your health profile and determine which carriers and specific plans you are likely to qualify for — safely, privately, and without bias.
- See if you qualify for first-day full coverage and avoid plans with delayed or limited benefits
- Discover which carriers and specific plans are realistically available for your profile
- Receive a confidential, no-obligation prequalification assessment
- Avoid overpaying for coverage that doesn’t adequately protect your family
- Get guidance from an independent advisor with real field underwriting experience — no company biases, no guesswork
From My Experience in the Field
One of the most valuable parts of our Lincoln Heritage Funeral Advantage review stems around my real life experience discussing Lincoln’s life insurance products with families. Real world experience presenting the Funeral Advantage program to various families, all with different needs and health issues. What did I find in my time with the company? Many families would end up with less coverage than desired. Lincoln Heritage agents are typcially restricted to Lincoln Heritage products, limiting your alternatives. As an Independent agent also who gained actual field experience with the Lincoln Heritage life insurance program, I quickly noticed that there are better value, lower cost policies elsewhere. Most of all, I quickly determined the Modified plan should definitely be put in the circular filer.
Lincoln Heritage Review: Maple Valley IG Quick Grade
- Pricing: D – Dramatically higher premiums than competitors.
- Level Benefit Plan: C+ – Solid coverage but way overpriced and touchy underwriting
- Modified Plan: F – Waiting periods and wildly inflated premiums.
- Claims Service: A – Fast and reliable.
The Funeral Consumer Guardian Society (FCGS) Membership
FCGS membership provides funeral planning guidance and discounts, but most services are available elsewhere at minimal or no cost.
Independent vs. Captive Agents
Independent agents can compare multiple carriers to find better pricing and flexible coverage. Captive agents can only offer Lincoln Heritage products, which limits options. This results in higher costs and frequently, lower benefit amounts.
Final Thoughts
Funeral Advantage is legitimate but overpriced, and has captive agent limitations. $20,000 maximum policy size is a little small for someone planning 20-30 or more year down the road. It will not be adequate to cover the cost of a full funeral and burial at that time. Seniors should consult with an expert independent agent to explore options with higher face amounts (death benefits) and greater overall value of ownership.
I have tried to lay out the facts as best possible with the products from Lincoln Heritage. Fine company but very expensive. Lots of marketing hype versus real value.
Why do I say this?
The Funeral Advantage program from Lincoln Heritage is not offering benefits or services warranting this kind of pricing. I have had personal experience working with the company many years ago now so I do know a bit more than what they post on their website. While Lincoln Heritage is very committed to the final expense business, their pricing and underwriting is just out of line for a senior citizen on a fixed income. Being limited to a maximum policy amount of $20,000…20 years from now…that won’t cover the full cost of a funeral and burial. In many states it is already $15,000. Further, the FCGS has competitors who offer more services, support and come bundled with different final expense insurance carriers. Don’t believe you need to pay top dollar to have a funeral concierge service included with your plan. Both Everest and Sequoia Funeral Concierge offer more for your dollar and comes with multiple different final expense/burial insurance plans.
If you’ve read multiple Lincoln Heritage Funeral Advantage reviews, you probably know what you need to do to protect your loved ones by now. If you want to be able to provide for your family (even if you’re not here), take the time and reach out to us. The key to this is your age and overall health even with a no exam policy. Life happens. Don’t leave your family’s well-being in the hands of chance.
At Maple Valley Insurance Group, based in Kalamazoo, Michigan, we help people across the country understand all their life insurance options and make informed decisions that best fit their needs.
Stop guessing which plan is right for you. Start with a private prequalification review to see exactly which plans and coverage levels are available for your health profile — so you can protect your family without overpaying or settling for subpar coverage.
Stop Guessing — See What You Really Qualify For
Provide your details once to a Maple Valley Insurance Group licensed independent advisor. Your information is completely private and will only be reviewed by your advisor. Discover which carriers and specific plans truly fit your health profile and your family’s needs.
Get My Private Prequalification Review → Call or Text: 269‑244‑3420FAQ About The Funeral Advantage Program
Is Funeral Advantage insurance worth it?
Only if you value speed of claims over cost, which is not guaranteed. There are cheaper, equally reliable options available through independent agents.
Can I get better rates elsewhere?
Yes. Multiple carriers offer comparable final expense coverage at lower premiums and often with better underwriting than Lincoln Heritage.
Is FCGS membership essential?
No. It’s mostly a marketing benefit and can be replaced with free resources elsewhere. The core value is the insurance itself.
Should I consult a professional before choosing?
Absolutely. Working with an independent agent ensures you get the best rates and plan for your unique health situation.
What is the Funeral Advantage Program?
The Funeral Advantage Program is a final expense whole life insurance policy by Lincoln Heritage designed to cover burial and funeral costs, often bundled with FCGS membership.
How expensive is the Funeral Advantage Program?
Rates are typically higher than comparable policies from other carriers. For example, a 70-year-old non-smoker may pay over $120/month for $10,000 coverage, compared to under $60 with some alternatives.
Can seniors get better funeral insurance than Funeral Advantage?
Yes. Independent agents can compare multiple final expense carriers to find lower-cost policies with flexible underwriting that often avoid Modified Plan restrictions.
Does Funeral Advantage overcharge compared to other final expense plans?
Field experience and independent reviews show that Lincoln Heritage Funeral Advantage premiums are often 2–3 times higher than comparable plans from carriers like Mutual of Omaha, Aflac, or Foresters Financial.
What is the Modified Plan trap in Funeral Advantage?
The Modified Plan is triggered by certain health conditions and includes a 2-year waiting period and higher premiums. Many seniors assume full coverage is immediate, but the plan can significantly restrict benefits initially.
Can I switch from Funeral Advantage to a better plan later?
Yes, but switching may require new underwriting. Seniors often find better long-term value by consulting an independent agent before committing to avoid higher costs and waiting periods.
Is Lincoln Heritage Funeral Advantage legit?
Yes. Lincoln Heritage is a licensed, regulated company that reliably pays claims. The question is value — pricing and Modified Plan restrictions may make other carriers a better choice.
Hi!! Just want to give a Huge Thank You to “Lincoln Heritage Life Insurance Company!!” Each time I called in with a question concerning the policy when my husband had passed away, each & every representative was very polite & kind. They all gave me their condolences before they began helping me with whatever question I had. Thank you so much for your services. I am a satisfied customer!!
Glad you had a good experience when your husband passed away. It is nice to talk to emphathetic people when we are grieving. Having a good claims experience following the death of a family member is always a positive for the family. I hear stories regularly from families who have been very thankful for the senior life insurance their loved ones purchased. It is one of the main reasons we do what we do here. Thanks for your commentary and be well.